As such, it also struggles to be tested or adopted as an agreeable theory of evolution in a digital context. Alternatively, Internet Memetics has yet to provide a tested theory of evolution, having sparse empirical studies. Less critical arguments suggest memetics is still valid, but analytically holds a smaller academic space in cultural evolutionary theory. It has failed to become a mainstream approach to cultural evolution as the research community has favored models that exclude the concept of a cultural replicator (called "meme"), opting mostly for gene-culture co-evolution or dual inheritance theory instead. Ĭritics contend the theory is "untested, unsupported or incorrect". Memetics describes how ideas or cultural information can propagate, but doesn't necessarily imply a meme's concept is factual. Instead some of these suggest distinct evolutionary approaches. Those arguing for Internet Memetics, by contrast, tend to avoid reduction to Darwinian evolutionary accounts. Those arguing for the Darwinian theoretical account tend to begin from theoretical arguments of existing evolutionary models. Proponents of memetics, as evolutionary culture, describe it as an approach of cultural information transfer.
While memetics originated as an analogy with Darwinian evolution, digital communication, media, and sociology scholars have also adopted the term "memetics" to describe an established empirical study and theory described as Internet Memetics. Memetics is a study of information and culture. For the study of Internet memes, see Internet meme. For the critical and philosophical term, see Mimesis. This article is about the study of self-replicating units of culture.
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